Data privacy information for the use of our social media channels
Provider
ANDREAS STIHL AG & Co. KG
Badstraße 115
D-71336 Waiblingen
Phone: +49 7151 26-0
E-mail: info@stihl.de
Limited partnership with registered office in Waiblingen, HRA 260269, District Court Stuttgart
Personally liable partners:
Hans Peter Stihl and STIHL Aktiengesellschaft with registered office in Waiblingen, HRB 263722, Stuttgart District Court
The Executive Board of STIHL AG is entitled to represent:
- Michael Traub, Chairman of the Executive Board
- Ingrid Jägerin, Executive Board Member Finance
- Anke Kleinschmit, Executive Board Member Research & Development
- Sarah Gewert, Executive Board Member Marketing and Sales
- Dr. Michael Prochaska, Executive Board Member Human Resources and Legal Affairs
- Martin Schwarz, Executive Board Member Manufacturing and Material
Chairman of the Supervisory Board of STIHL AG: Dr. Nikolas Stihl
VAT identification number: DE 147330096
Privacy policy
The following data protection information informs you about the type and scope of the processing of so-called personal data by STIHL. Personal data is information that can be directly or indirectly assigned to your person.
Our social media channels are operated by:
ANDREAS STIHL AG & Co. KG
Badstraße 115
D-71336 Waiblingen
STIHL's data protection officer can be reached at the aforementioned address, for the attention of the Data Protection Department, or at datenschutz@stihl.de .
We will revise this privacy policy in the event of changes to this website or on other occasions that make this necessary. The current version can always be found on this website. Therefore, you should visit this website regularly to find out about the current status of the privacy policy.
Facebook
When you visit our fan page, your profile information as well as information about the visit will essentially be processed by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland (hereinafter referred to as "Facebook Ireland"). This is a subsidiary of Meta Platforms Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Facebook Ireland is responsible for the operation of the network in the EU. When you visit our fan page, your personal data will also be processed by Facebook Ireland for its own purposes, the scope of the data processed depends on whether you have a Facebook account or not, and whether you are logged in or not; in any case, at least your IP address will be processed. However, we are not fully transparent about what personal data is processed by Facebook Ireland for and for what purpose, so we expressly point out that you use Facebook Ireland on your own responsibility. All further information on the cookies used, the other technologies, the processing purposes, the storage period and your rights can be found in the privacy policy of Facebook Ireland.
When you visit our fan page, we process, in particular, information about user interactions (e.g. likes and comments), public profile information, demographic and statistical data as well as the data transmitted to us in the context of messages and comments.
According to the European Court of Justice (ECJ), we are jointly responsible for the processing of your personal data as the operator of a fan page with Facebook Ireland. The joint responsibility relates in particular to the use of the "Facebook Insights" function, more precisely to the collection, storage and further processing of the Insights data. Facebook Ireland is responsible for the collection and storage of the data, STIHL only receives anonymized evaluations of the insights data. STIHL is responsible for the operation of the Facebook fan page. Our company does not make any decisions about the processing of Insights data.
The use of your personal data for advertising purposes is a particular priority for Facebook. We use the statistics function to find out more about the visitors to our fan page. The use of the feature allows us to tailor our content to the respective target group. In this way, we also use demographic information on the age and origin of the users, for example, although no personal reference is possible for us here.
The parties have entered into an agreement on joint responsibility (https://www.facebook.com/legal/terms/page_controller_addendum). For the processing of Insights data, it has been agreed that Facebook Ireland assumes the obligation to protect the rights of the data subject and the necessary information obligations in accordance with Art. 13 and 14 GDPR. Data protection rights can be invoked with both Facebook Ireland and STIHL. We will forward all data subject requests concerning processing for which Facebook Ireland is responsible to Facebook Ireland to Facebook Ireland for processing. You can object to data processing by Facebook here .
The processing of the personal data of visitors to our Facebook fan page is carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Our legitimate interest is to ensure communication with our customers and to inform them about news related to our products.
Certain processing, such as customer correspondence, is handled by companies within the STIHL Group. For this reason, data is regularly transferred within the group of companies. As a rule, the transfer takes place on the basis of an order processing agreement. In other cases, for example for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 (1) (f) GDPR is the legal basis for the transfer, whereby our legitimate interest lies in the efficient design of our processes and offers.
Otherwise, data will only be transmitted if this is necessary for the fulfilment of the above-mentioned purposes, for example in the context of the management of our channel by an appropriately commissioned agency.
We would like to point out that the data processed when using social platforms and networks may be processed outside the European Economic Area under certain circumstances. In these cases, we ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises prior to the transfer of your personal data. This can be achieved, for example, through EU standard contracts or binding corporate rules or special conventions to which the company may submit. To the extent that you access Facebook pages and interact with Facebook applications, Meta Platforms Ireland Limited has access to your data. It is also possible that Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, has access to your data. Meta Platforms, Inc. is located in a third country. Between Meta Platforms Ireland Limited and us, the following agreement has been entered into between Meta Platforms Ireland Limited and us: https://www.facebook.com/legal/EU_data_transfer_addendum.
In order to achieve an adequate level of data protection, Meta Platforms Inc. and Meta Platforms Ireland Limited have also agreed on the EU Commission's standard contractual clauses: https://www.facebook.com/legal/EU_data_transfer_addendum. Meta Platforms, Inc. ("Meta") has also certified its participation in the EU-U.S. Data Privacy Framework with the U.S. Department of Commerce.
When you visit the platform, your profile information as well as information about the visit will essentially be processed by Meta Platforms Ireland Ltd., 4 Grand Canal Square , Grand Canal Harbour, Dublin, Ireland (hereinafter referred to as "Facebook Ireland"). This is part of the American parent company of Meta Platforms Inc., Willow Road 1601, Palo Alto, Menlo Park, CA 94025, USA. Facebook Ireland also processes your personal data if you do not have an Instagram account or not, are logged into it or not, at least the IP address is processed. However, we are not fully transparent about what personal data is processed by Facebook Ireland for and for what purpose, so we expressly point out that you use Facebook Ireland on your own responsibility. All further information on the cookies used, the other technologies, the processing purposes, the storage period and your rights can be found in Instagram's privacy policy.
We process the data of visitors to our profile, in particular information about user interactions (e.g. likes and comments), public profile information, demographic and statistical data, as well as the data transmitted to us in the context of messages and comments. You can object to data processing by Instagram here .
We use the statistics function to learn more about the visitors to our profile. Demographic and statistical data in the context of so-called "insights" data help us to adapt our content to the respective target group. For us, this is aggregated data, a personal reference is not possible for us.
The processing of the personal data of visitors to our Instagram account is carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Our legitimate interest is to ensure communication with our customers and to inform them about news related to our products.
Certain processing, such as customer correspondence, is handled by companies within the STIHL Group. For this reason, data is regularly transferred within the group of companies. As a rule, the transfer takes place on the basis of an order processing agreement. In other cases, for example for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 (1) (f) GDPR is the legal basis for the transfer, whereby our legitimate interest lies in the efficient design of our processes and offers.
Otherwise, data will only be transmitted if this is necessary for the fulfilment of the above-mentioned purposes, for example in the context of the management of our channel by an appropriately commissioned agency.
We would like to point out that the data processed when using social platforms and networks may be processed outside the European Economic Area under certain circumstances. In these cases, we ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises prior to the transfer of your personal data. This can be achieved, for example, through EU standard contracts or binding corporate rules or special conventions to which the company may submit. To the extent that you access Facebook pages and interact with Facebook applications, Meta Platforms Ireland Limited has access to your data. It is also possible that Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, has access to your data. Meta Platforms, Inc. is located in a third country. Meta Platforms Ireland Limited and us have agreed on the Facebook Addendum for the Transfer of European Data: https://www.facebook.com/legal/EU_data_transfer_addendum.
In order to achieve an adequate level of data protection, Meta Platforms Inc. and Meta Platforms Ireland Limited have also agreed on the EU Commission's standard contractual clauses. Meta Platforms, Inc. ("Meta") has also certified its participation in the EU-U.S. Data Privacy Framework with the U.S. Department of Commerce. This certification relates to the processing of personal data.
X (formerly Twitter)
When you visit the Platform, your profile information as well as information about the visit is essentially processed by X Inc, One Cumberland Place, Fenian Street, Dublin 2, Ireland (hereinafter referred to as "X"), a subsidiary of X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103 USA. In this case, data is processed by X, depending on whether you have an X account or not and/or whether you are logged in or not, or at least your IP address. For us, there is no full transparency as to which data is processed by X and for what purpose, so we expressly point out that you use X on your own responsibility. All further information on the cookies used, the other technologies, the processing purposes, the storage period and your rights can be found in X's privacy policy .
We process the data of visitors to our profile, in particular information about user interactions (e.g. likes, reposts and comments), public profile information, statistical data as well as the data transmitted to us in the context of messages and comments.
The use of your personal data for advertising purposes is a particular priority for X. We only use the statistics function to obtain information about our profile and its users. This data gives us information about visits to our profile, mentions of our X-commerce and the growth of our account. However, this data is purely statistical for us, it is not possible for us to assign it to individual persons. You can object to the processing of data by X here .
STIHL, as the operator of the X account, and X are jointly responsible for the data provided by the user to X as well as for the data that the user provides to us when using the X channel. This applies to the data of users, as well as visitors and followers. STIHL assumes the obligation to safeguard the rights of the data subject and the necessary information obligations in accordance with Art. 13 and 14 GDPR and fulfils the requests of data subjects insofar as this relates to STIHL's processing.
The processing of the personal data of visitors to our X-Profile is carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Our legitimate interest is to ensure communication with our customers and to inform them about news related to our products.
Certain processing, such as customer correspondence, is handled by companies within the STIHL Group. For this reason, data is regularly transferred within the group of companies. As a rule, the transfer takes place on the basis of an order processing agreement. In other cases, for example for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 (1) (f) GDPR is the legal basis for the transfer, whereby our legitimate interest lies in the efficient design of our processes and offers.
Otherwise, data will only be transmitted if this is necessary for the fulfilment of the above-mentioned purposes, for example in the context of the management of our channel by an appropriately commissioned agency.
We would like to point out that the data processed when using social platforms and networks may be processed outside the European Economic Area under certain circumstances. In these cases, we ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises prior to the transfer of your personal data. This can be achieved, for example, through EU standard contracts or binding corporate rules or special conventions to which the company may submit.
X may share your data so that the data can also be processed in countries where there is no level of data protection equivalent to that of the EU. This can be done, for example, to the U.S. parent company. The data will also be passed on if you post or share it with the general public, with X users, with X partners. It may also be passed on to service providers, advertisers or to them via content and integration of third parties. Disclosure may also be made to affiliated companies, in corporate transactions or in the public interest, as well as for the prevention of damage. For more information, see https://twitter.com/de/privacy#x-privacy-1. Insofar as data processing takes place in the course of the transfer in an insecure third country, X uses the current EU standard contractual clauses. Our contractual partner is the European X in Ireland.
When you visit the platform, your profile information as well as information about the visit will essentially be processed by New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany (hereinafter referred to as "XING"). In this case, your personal data will be processed, even if you do not have a XING account and regardless of whether you are logged in, or at least your IP address will be processed. All further information on data protection, such as the cookies used, the other technologies, the processing purposes, the storage period and your rights, can be found in the Privacy Policy from XING.
We process the data of visitors to our profile, in particular information about user interactions (e.g. "Finds this interesting" information, shares and comments), public profile information (e.g. position, employer), statistical data as well as the data transmitted to us in the context of messages and comments.
The use of your personal data for advertising purposes is a particular focus for XING. We only use the statistics function to obtain information about our profile and how users interact with it. This data provides us, for example, with information about visits to our profile, number of impressions or the frequency of being named as the employer of choice. However, all of this data is purely statistical for us, it is not possible for us to assign it to individual persons.
The processing of the personal data of visitors to our XING profile is carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Our legitimate interest is to ensure communication with our customers, to present our company as an employer and to inform us about news from our company.
You can object to data processing by XING here .
STIHL is jointly responsible for the data provided by the user via the XING channel with XING as the platform operator. An agreement to this effect has been concluded.
Certain processing, such as customer correspondence, is handled by companies within the STIHL Group. For this reason, data is regularly transferred within the group of companies. As a rule, the transfer takes place on the basis of an order processing agreement. In other cases, for example for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 (1) (f) GDPR is the legal basis for the transfer, whereby our legitimate interest lies in the efficient design of our processes and offers.
Otherwise, data will only be transmitted if this is necessary for the fulfilment of the above-mentioned purposes, for example in the context of the management of our channel by an appropriately commissioned agency.
We would like to point out that the data processed when using social platforms and networks may be processed outside the European Economic Area under certain circumstances. In these cases, we ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises prior to the transfer of your personal data. This can be achieved, for example, through EU standard contracts or binding corporate rules or special conventions to which the company may submit.
When you visit the platform, your profile information as well as information about the visit is essentially processed by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as "LinkedIn"). In doing so, your personal data will be processed, regardless of whether you have a LinkedIn account or not, or are logged into it or not. However, we do not have full transparency about what personal data is processed by LinkedIn for and for what purpose, so we expressly point out that you use LinkedIn on your own responsibility. All further information on the cookies used, the other technologies, the processing purposes, the storage period and your rights can be found in the Privacy Policy from LinkedIn.
We process the data of visitors to our profile, in particular information about user interactions (e.g. "likes", reactions, shares and comments), public profile information (e.g. position, employer), statistical data as well as the data transmitted to us in the context of messages and comments.
The use of your personal data for advertising purposes is a priority for LinkedIn in particular. We only use the statistics function to obtain information about our profile and how users interact with it. For example, this data provides us with information about visits to our profile, demographic data about followers and visitors, or information about the performance of updates. However, all of this data is purely statistical for us, it is not possible for us to assign it to individual persons.
The processing of the personal data of visitors to our LinkedIn profile is carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Our legitimate interest is to ensure communication with our customers, to present our company as an employer and to inform us about news from our company.
You can object to data processing by LinkedIn here .
STIHL is jointly responsible with the platform operator for the data that you provide as a user on the platform and has concluded a corresponding contract with the platform: https://legal.linkedin.com/pages-joint-controller-addendum.
Certain processing, such as customer correspondence, is handled by companies within the STIHL Group. For this reason, data is regularly transferred within the group of companies. As a rule, the transfer takes place on the basis of an order processing agreement. In other cases, for example for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 (1) (f) GDPR is the legal basis for the transfer, whereby our legitimate interest lies in the efficient design of our processes and offers.
Otherwise, data will only be transmitted if this is necessary for the fulfilment of the above-mentioned purposes, for example in the context of the management of our channel by an appropriately commissioned agency.
We would like to point out that the data processed when using social platforms and networks may be processed outside the European Economic Area under certain circumstances. In these cases, we ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises prior to the transfer of your personal data. This can be achieved, for example, through EU standard contracts or binding corporate rules or special conventions to which the company may submit. According to LinkedIn, data is shared in the context of communication archiving, to third parties for the provision of services, to companies affiliated with LinkedIn, corporate transactions, for legal disclosure, whereby you can find more information at https://de.linkedin.com/legal/privacy-policy?#share . Insofar as data is processed outside the EU in unsafe third countries, LinkedIn's current EU standard contractual clauses are used, see also https://www.linkedin.com/help/linkedin/answer/a1343190?trk=microsites-frontend_legal_privacy-policy&lang=en-us&intendedLocale=en. For more information about the Data Privacy Framework, see https://www.linkedin.com/help/linkedin/answer/a1343190?trk=microsites-frontend_legal_privacy-policy&lang=en-us&intendedLocale=en.
YouTube
When you visit the platform, your profile information as well as information about the visit will essentially be processed by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google"). A subsidiary of the American Google Inc., 1600 Amphitheatre Parkway in Mountain View, California 94043, USA. Data is also processed if you do not have a Google account or are not logged into it, at least the IP address. However, there is no full transparency for us about what personal data is processed by YouTube for and for what purpose, so we expressly point out that you use YouTube on your own responsibility. All further information on the cookies used, the other technologies, the processing purposes, the storage period and your rights can be found in Google's privacy policy .
We process the data of visitors to our account, in particular information about user interactions (e.g. likes and comments), the user name as well as demographic and statistical data.
The use of your personal data for advertising purposes is a particular priority for Google. We use the statistics feature to learn more about our viewers. We gain insights into the performance of our videos and the demographics of our viewers. For us, this is purely statistical data, a personal reference is not possible for us.
The processing of the personal data of visitors to our YouTube account is carried out on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Our legitimate interest is to ensure communication with our customers, to present our company to the outside world and to promote our product range.
You can object to data processing by Google here .
Certain processing, such as customer correspondence, is handled by companies within the STIHL Group. For this reason, data is regularly transferred within the group of companies. As a rule, the transfer takes place on the basis of an order processing agreement. In other cases, for example for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 (1) (f) GDPR is the legal basis for the transfer, whereby our legitimate interest lies in the efficient design of our processes and offers.
Otherwise, data will only be transmitted if this is necessary for the fulfilment of the above-mentioned purposes, for example in the context of the management of our channel by an appropriately commissioned agency.
We would like to point out that the data processed when using social platforms and networks may be processed outside the European Economic Area under certain circumstances. In these cases, we ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises prior to the transfer of your personal data. This can be achieved, for example, through EU standard contracts or binding corporate rules or special conventions to which the company may submit.
Your rights
In addition to the right to revoke the consent you have given to us, you have the following further rights if the respective legal requirements are met with regard to your personal data, insofar as they are processed by STIHL:
- Right to information about your personal data stored by us in accordance with Art. 15 GDPR;
- Right to rectification of incorrect data or to the completion of correct data in accordance with Art. 16 GDPR,
- Right to erasure of your data stored by us in accordance with Art. 17 GDPR, insofar as no statutory or contractual retention periods or other legal obligations or rights for further storage have to be complied with,
- Right to restriction of the processing of your data in accordance with Art. 18 GDPR,
- Right to data portability in accordance with Art. 20 GDPR
- Right to lodge a complaint with a supervisory authority.
Under the conditions of Art. 21 (1) GDPR, data processing may be objected to on grounds relating to the particular situation of the data subject.
The above general right to object applies to all processing purposes described in this data protection information, which are processed on the basis of Art. 6 (1) (f) GDPR or for the purpose of direct marketing.
March 2024
