Privacy Policy for our Facebook Fan Page

When you visit our Facebook fan page, we are jointly responsible with Facebook for the processing of your personal data. In the following, we inform you of the related data processing on our fan page; Facebook's terms of service remain unaffected by this processing:

1. Contact details of the controller and joint responsibility pursuant to Art. 26 GDPR

ANDREAS STIHL AG & Co. KG, Badstraße 115, D-71336 Waiblingen, (“STIHL”) and Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin, Ireland (“Facebook”) are jointly responsible.

In the opinion of the European Court of Justice (ECJ), we are jointly responsible with Facebook for the processing of your personal data. The judgment of the ECJ of 05.06.2018 can be found here, the judgment of 29.07.2019 can be found here.

Due to the joint responsibility, we inform you in the following, with Art. 26 GDPR in mind, of the key details of the agreement between us and Facebook concerning joint responsibility:

Both Facebook and STIHL are jointly responsible for the operation of this fan page. The joint responsibility concerns in particular the use of the function “Facebook Insights”, more precisely the collection, storage and further processing of the Insights data. Facebook Ireland is responsible for the collection and storage of the data, […] receives only anonymized analyses of the Insights data.

The parties have concluded an agreement concerning the joint responsibility ( For the processing of Insights data, it was agreed that Facebook is responsible for safeguarding the rights of the data subject and providing the information necessary pursuant to Art. 13 and 14 GDPR. Data protection rights can be asserted against Facebook and STIHL. STIHL will forward all inquiries from data subjects concerning processing for which Facebook is responsible to Facebook for its action.

If you have any further questions, please do not hesitate to contact our Data Protection Officer using the contact details provided below.

2. Presence on the Facebook fan page

2.1 Scope of the data collection and storage

Data Purpose Legal Basis
User interactions (postings, likes etc.) User communication via social media Art. 6 Abs.1 lit. f) DSGVO
Facebook cookies* Target group advertising Art. 6 Abs.1 lit. f) DSGVO
Demographic data (e.g. based on age, address, language or gender data) Target group advertising Art. 6 Abs.1 lit. f) DSGVO
Statistical data on user interactions in aggregated form, i.e. without the persons being identifiable (e.g. page activities, page visits, page previews, likes, recommendations, posts, videos, page subscriptions including origin, time of day) Target group advertising Art. 6 Abs.1 lit. f) DSGVO

Facebook uses your personal data in particular for advertising purposes. We use the statistics function in order to learn more about the visitors to our fan page. The use of the function makes it possible for us to customize the content for the respective target group. We therefore use for example demographic data on the age and origin of users, whereby it is not possible for us to identify the persons.

In order to provide the social media service in the form of our Facebook fan page and use the Insight function, Facebook generally stores cookies on the user's device.

These include session cookies, which are deleted when the browser is closed, and permanent cookies, which remain on the device until they expire or are deleted by the user.

A cookie is a tiny text file which makes it possible for a website to recognize a browser. Cookies are stored in a text file on the computer when the user visits a website and is called up again and read the next time the web server is accessed. As a user you can decide yourself in your browser settings whether and what cookies you would like to allow, block or delete. You can find instructions for your browser here: Internet Explorer, Firefox, Google Chrome, Google Chrome mobile, Microsoft Edge, Safari, Safari mobile. Alternatively you can also install so-called ad blockers, such as Ghostery.

According to Facebook, the cookies used by Facebook are used for authentication, security, website and product integrity, advertising and measuring, website functions and services, performance, analysis and research. Details concerning the cookies used by Facebook (e.g. names of the cookies, functional life, content covered and purpose) can be viewed here: by following the links provided. You can also find out here how the cookies used by Facebook can be deactivated. You can also change the settings for your advertising preferences here.

You can also opt out of the collection and storage of data by Facebook using the aforementioned cookies at any time with effect for the future via the following opt-out link:

Under the aforementioned link you can manage your preferences with regard to usage-based online advertising. If you object to the usage-based online advertising of a particular provider using the preference manager, this will only apply to the specific collection of business data via the web browser just used. The preference management is cookie based. The deletion of all browser cookies would result in the preferences which you have set using the preference manager being removed as well.

2.2 Note concerning Facebook Insights

For statistical analysis purposes we use the function Facebook Insights. In this connection we receive anonymized data on the users of our Facebook fan page. This data will not allow us to draw any conclusions about your person. For further information, please refer to Facebook’s Cookies Policy.

2.3 Legitimate interests pursued on the legal basis of Art. 6 (1)(f) GDPR

In our view, our legitimate interest for data processing lies in the presentation of our company and our company and services for your information.

2.4 Disclosure and use of personal data


If you interact in Facebook, Facebook will of course also have access to your data. It is in particular possible that Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA, will have access to your data. Facebook is located in an insecure third country where the level of data protection is lower. Facebook is subject to the EU-US Privacy Shield in order to guarantee a reasonable level of data protection by European standards.

The existing EU-US-Privacy Shield certifications can be viewed at With the implementing decision (EU) 2016/1250 of the EU Commission of 12 July 2016, the level of protection of the EU-US Privacy Shield is recognized as being equivalent to that of the EU.

2.5 Miscellaneous

There is neither a statutory nor a contractual obligation to provide personal data and the data is also not necessary for the conclusion of a contract. The non-provision of personal data will not have any consequences.

3. Your rights

You have the following rights, providing the requirements laid down in law are met (Art. 15 ff. GDPR):

You have the right to information about the personal data concerning you.

You also have the right to correction, erasure or restriction of processing. In addition, you have the right to data portability in keeping with data protection requirements.

You also have the right to complain about the processing of personal data by us to a data protection supervisory authority.

You have pursuant to Art. 21 GDPR the right to object at any time for reasons relating to your particular situation to the processing of personal data concerning yourself which is performed on the basis of Article 6 (1)(e) or (f) GDPR;

In order to exercise your above rights, please write by post to the STIHL address provided above or by e-mail to You will not be charged for exercising your above rights.