Facebook uses your personal data in particular for advertising purposes. We use the statistics function in order to learn more about the visitors to our fan page. The use of the function makes it possible for us to customize the content for the respective target group. We therefore use for example demographic data on the age and origin of users, whereby it is not possible for us to identify the persons.
In order to provide the social media service in the form of our Facebook fan page and use the Insight function, Facebook generally stores cookies on the user's device.
These include session cookies, which are deleted when the browser is closed, and permanent cookies, which remain on the device until they expire or are deleted by the user.
A cookie is a tiny text file which makes it possible for a website to recognize a browser. Cookies are stored in a text file on the computer when the user visits a website and is called up again and read the next time the web server is accessed. As a user you can decide yourself in your browser settings whether and what cookies you would like to allow, block or delete. You can find instructions for your browser here: Internet Explorer, Firefox, Google Chrome, Google Chrome mobile, Microsoft Edge, Safari, Safari mobile. Alternatively you can also install so-called ad blockers, such as Ghostery.
According to Facebook, the cookies used by Facebook are used for authentication, security, website and product integrity, advertising and measuring, website functions and services, performance, analysis and research. Details concerning the cookies used by Facebook (e.g. names of the cookies, functional life, content covered and purpose) can be viewed here: https://www.facebook.com/policies/cookies/ by following the links provided. You can also find out here how the cookies used by Facebook can be deactivated. You can also change the settings for your advertising preferences here.
You can also opt out of the collection and storage of data by Facebook using the aforementioned cookies at any time with effect for the future via the following opt-out link: https://www.youronlinechoices.com/uk/your-ad-choices.
Under the aforementioned link you can manage your preferences with regard to usage-based online advertising. If you object to the usage-based online advertising of a particular provider using the preference manager, this will only apply to the specific collection of business data via the web browser just used. The preference management is cookie based. The deletion of all browser cookies would result in the preferences which you have set using the preference manager being removed as well.
2.2 Note concerning Facebook Insights
For statistical analysis purposes we use the function Facebook Insights. In this connection we receive anonymized data on the users of our Facebook fan page. This data will not allow us to draw any conclusions about your person. For further information, please refer to Facebook’s Cookies Policy.
2.3 Legitimate interests pursued on the legal basis of Art. 6 (1)(f) GDPR
In our view, our legitimate interest for data processing lies in the presentation of our company and our company and services for your information.
2.4 Disclosure and use of personal data
If you interact in Facebook, Facebook will of course also have access to your data. It is in particular possible that Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA, will have access to your data. Facebook is located in an insecure third country where the level of data protection is lower. Facebook is subject to the EU-US Privacy Shield in order to guarantee a reasonable level of data protection by European standards.
The existing EU-US-Privacy Shield certifications can be viewed at https://www.privacyshield.gov/list. With the implementing decision (EU) 2016/1250 of the EU Commission of 12 July 2016, the level of protection of the EU-US Privacy Shield is recognized as being equivalent to that of the EU.
There is neither a statutory nor a contractual obligation to provide personal data and the data is also not necessary for the conclusion of a contract. The non-provision of personal data will not have any consequences.