Provider & Privacy Policy for the use of our Social Media channels

Provider


ANDREAS STIHL AG & Co. KG
Badstraße 115
D-71336 Waiblingen

Tel.: +49 7151 26-0
E-mail: info@stihl.de

Limited partnership with registered office in Waiblingen, HRA 260269, District Court Stuttgart

General partners:
Hans Peter Stihl and STIHL Aktiengesellschaft with registered office in Waiblingen, HRB 263722, District Court Stuttgart

The Approved representative is the Executive Board of STIHL AG:
    Dr. Bertram Kandziora, Chairman of the Executive Board
    Karl Angler, Head of Finance and Information Technology
    Anke Kleinschmit, Head of Development
    Norbert Pick, Head of Marketing and Sales
    Dr. Michael Prochaska, Head of Human Resources and Legal Affairs
    Martin Schwarz, Head of Manufacturing and Materials

Chairman of the Supervisory Board of STIHL Aktiengesellschaft: Dr. Nikolas Stihl

VAT identification number: DE 147330096


Privacy Policy


The following privacy policy informs you about the type and scope of processing of so-called personal data by STIHL. Personal data is information that is or can be directly or indirectly assigned to your person.

Our social media channels are operated by:


ANDREAS STIHL AG & Co. KG
Badstraße 115
D-71336 Waiblingen

The STIHL data protection officer can be contacted at the above address for the attention of the Data Protection Department or at datenschutz@stihl.de.


We revise this data protection information in the event of changes to this website or other occasions that make this necessary. You will always find the latest version on this website. You should therefore visit this website regularly to keep yourself informed about the current status of the data protection declaration.

Facebook

When you visit our fan page, your profile information and information about your visit is processed primarily by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland (hereinafter "Facebook Ireland"). Data is also processed if you do not have a Facebook account or are not logged in. You can find all further information on this in the Facebook data policy.

We process the data of visitors to our fan page, in particular information about user interactions (e.g. likes and comments), public profile information, demographic and statistical data as well as data transmitted to us in the context of news and comments.

In the opinion of the European Court of Justice (ECJ), we as the operator of a fan page are jointly responsible with Facebook Ireland for the processing of your personal data. The decision of the ECJ of 05.06.2018 can be found here, the decision of 29.07.2019 can be found here. The joint responsibility concerns in particular the use of the "Facebook Insights" function, more precisely the collection, storage and further processing of the Insights data. Facebook Ireland is responsible for the collection and storage of the data. STIHL only receives anonymized evaluations of the Insights data. Our company does not make any decisions about the processing of Insights data.

The promotional use of your personal data is particularly important for Facebook. We use the statistics function to learn more about the visitors of our fan page. Using this function enables us to adapt our content to the respective target group. In this way, we also use demographic information on the age and origin of the users, for example, although no personal reference is possible for us here.

The parties have concluded an agreement on joint responsibility (https://www.facebook.com/legal/terms/page_controller_addendum). For the processing of Insights data, it was agreed that Facebook Ireland will assume the obligation to protect the rights of the data subject and the necessary information obligations in accordance with Art. 13 and 14 GDPR. Data protection rights can be asserted both with Facebook Ireland and with STIHL. We will forward all requests from data subjects concerning processings for which Facebook Ireland is responsible to Facebook Ireland for processing.

The processing of the personal data of visitors to our Facebook fan page is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to ensure communication with our customers and their information about news related to our products.

You can revoke the data processing by Facebook here.

Data transfer

Certain processing operations, such as customer correspondence, are carried out by companies within the STIHL Group. Data is therefore regularly transferred within the group of companies. As a rule, the transmission is based on a contract processing agreement. In other cases, e.g. for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 para. 1 lit. f GDPR is the legal basis for the transmission, whereby our legitimate interest lies in the efficient design of our processes and offers.

Data will only be transferred if this is necessary to fulfil the above-mentioned purposes, e.g. in the context of the management of our channel by an appropriately commissioned agency.

We would like to point out that the data processed when using social platforms and networks may possibly be processed outside the European Economic Area. In these cases, we will ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises before your personal data is transferred. This can be achieved, for example, by means of EU standard contracts or binding corporate rules or special agreements to which the company may be subject.

Deletion of data

We process your data on our systems to the extent that this is necessary to fulfil the above-mentioned purposes or if there are statutory retention obligations. Your data will be deleted immediately after these periods have expired.

Your rights

In addition to the right to revoke your consent granted to us, you are entitled to the following further rights if the respective legal requirements are met:

  • Right to information about your personal data stored with us in accordance with Art. 15 GDP
  • Right to correction of incorrect or completion of correct data in accordance with Art. 16 GDP
  • Right to delete your data stored with us in accordance with Art. 17 GDPR insofar as no legal or contractual retention periods or other legal obligations or rights to further storage must be observe
  • Right to limit the processing of your data in accordance with Art. 18 GDP
  • Right to data transferability according to Art. 20 GDP
  • Right to appeal to a supervisory authority

Under the conditions of Art. 21 para. 1 GDPR, data processing may be objected to for reasons arising from the specific situation of the data subject.

The above-mentioned general right of objection applies to all processing purposes described in this privacy policy which are processed on the basis of Art. 6 para. 1 lit. f GDPR or for the purposes of direct marketing.

Instagram

Processing purposes, legal basis and recipients

When you visit the Platform, your profile information and information about your visit is processed mainly by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland (hereinafter "Facebook Ireland"). Data is also processed if you do not have an Instagram account or are not logged in. Please refer to Instagram's privacy policy for further information.

We process the data of visitors to our profile, in particular information about user interactions (e.g. likes and comments), public profile information, demographic and statistical data, and data transmitted to us in the context of news and comments.

The promotional use of your personal data is particularly important for Facebook. We use the statistics function to learn more about the visitors to our profile. Demographic and statistical data in the context of so-called "Insights" data help us to adapt our content to the respective target group. For us, this is aggregated data, a personal reference is not possible for us.

The processing of the personal data of visitors to our Instagram account is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to ensure communication with our customers and to inform them about news related to our products.

You can object to data processing by Instagram here.

Data transfer

Certain processing operations, such as customer correspondence, are carried out by companies within the STIHL Group. Data is therefore regularly transferred within the group of companies. As a rule, the transmission is based on a contract processing agreement. In other cases, e.g. for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 para. 1 lit. f GDPR is the legal basis for the transmission, whereby our legitimate interest lies in the efficient design of our processes and offers.

Data will only be transferred if this is necessary to fulfil the above-mentioned purposes, e.g. in the context of the management of our channel by an appropriately commissioned agency.

We would like to point out that the data processed when using social platforms and networks may possibly be processed outside the European Economic Area. In these cases, we will ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises before your personal data is transferred. This can be achieved, for example, by means of EU standard contracts or binding corporate rules or special agreements to which the company may be subject.

Deletion of data

We process your data on our systems to the extent that this is necessary to fulfil the above-mentioned purposes or if there are statutory retention obligations. Your data will be deleted immediately after these periods have expired.

Your rights

In addition to the right to revoke your consent granted to us, you are entitled to the following further rights if the respective legal requirements are met:

  • Right to information about your personal data stored with us in accordance with Art. 15 GDPR
  • Right to correction of incorrect or completion of correct data in accordance with Art. 16 GDPR
  • Right to delete your data stored with us in accordance with Art. 17 GDPR insofar as no legal or contractual retention periods or other legal obligations or rights to further storage must be observed
  • Right to limit the processing of your data in accordance with art. 18 GDPR
  • Right to data transferability according to Art. 20 GDPR
  • Right to appeal to a supervisory authority

Under the conditions of Art. 21 para. 1 GDPR, data processing may be objected to for reasons arising from the specific situation of the data subject.

The above-mentioned general right of objection applies to all processing purposes described in this privacy policy which are processed on the basis of Art. 6 para. 1 lit. f GDPR or for the purposes of direct marketing.

Twitter

Processing purposes, legal basis and recipients

When you visit the platform, your profile information as well as information about the visit is mainly processed by Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2, Ireland (hereinafter "Twitter"). Data is also processed if you do not have a Twitter account or are not logged in. Please refer to the Twitter privacy policy for further information.

We process the data of visitors to our profile, in particular information about user interactions (e.g. likes, retweets and comments), public profile information, statistical data and data transmitted to us in the context of messages and comments.

The promotional use of your personal data is particularly important for Twitter. We only use the statistics function to obtain information about our profile and its users. This data provides us with information about visits to our profile, mentions of our Twitter handle and the growth of our account. However, this data is purely statistical for us, we cannot assign it to individual persons.

The processing of the personal data of visitors to our Twitter profile is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. Our legitimate interest is to ensure communication with our customers and to inform them about news related to our products.

You can object to data processing by Twitter here.


Data transfer

Certain processing operations, such as customer correspondence, are carried out by companies within the STIHL Group. Data is therefore regularly transferred within the group of companies. As a rule, the transmission is based on a contract processing agreement. In other cases, e.g. for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 para. 1 lit. f GDPR is the legal basis for the transmission, whereby our legitimate interest lies in the efficient design of our processes and offers.

Data will only be transferred if this is necessary to fulfil the above-mentioned purposes, e.g. in the context of the management of our channel by an appropriately commissioned agency.

We would like to point out that the data processed when using social platforms and networks may possibly be processed outside the European Economic Area. In these cases, we will ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises before your personal data is transferred. This can be achieved, for example, by means of EU standard contracts or binding corporate rules or special agreements to which the company may be subject.


Deletion of data

We process your data on our systems to the extent that this is necessary to fulfil the above-mentioned purposes or if there are statutory retention obligations. Your data will be deleted immediately after these periods have expired.


Your rights

In addition to the right to revoke your consent granted to us, you are entitled to the following further rights if the respective legal requirements are met:

  • Right to information about your personal data stored with us in accordance with Art. 15 GDPR
  • Right to correction of incorrect or completion of correct data in accordance with Art. 16 GDPR
  • Right to delete your data stored with us in accordance with Art. 17 GDPR insofar as no legal or contractual retention periods or other legal obligations or rights to further storage must be observed
  • Right to limit the processing of your data in accordance with art. 18 GDPR
  • Right to data transferability according to Art. 20 GDPR
  • Right to appeal to a supervisory authority

Under the conditions of Art. 21 para. 1 GDPR, data processing may be objected to for reasons arising from the specific situation of the data subject.

The above-mentioned general right of objection applies to all processing purposes described in this privacy policy which are processed on the basis of Art. 6 para. 1 lit. f GDPR or for the purposes of direct marketing.

XING

Processing purposes, legal basis and recipients

When you visit the platform, your profile information as well as information about the visit is mainly processed by New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany (hereinafter "XING"). Data is also processed if you do not have a XING account or are not logged in. All further information on this can be found in the XING privacy policy.

We process the data of visitors to our profile, in particular information about user interactions (e.g. "is interested in" information, shares and comments), public profile information (e.g. position, employer), statistical data and data transmitted to us in the context of news and comments.

The use of your personal data for advertising purposes is of particular importance to XING. We only use the statistics function to obtain information about our profile and the interaction of users with it. This data provides us with information about visits to our profile, the number of impressions or the frequency of being named as a preferred employer. However, all of this data is purely statistical for us, and we are not able to assign it to individual persons.

The processing of the personal data of visitors to our XING profile is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to ensure communication with our customers, to present our company as an employer and to provide information about news from our company.

You can object to data processing by XING here.

Data transfer

Certain processing operations, such as customer correspondence, are carried out by companies within the STIHL Group. Data is therefore regularly transferred within the group of companies. As a rule, the transmission is based on a contract processing agreement. In other cases, e.g. for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 para. 1 lit. f GDPR is the legal basis for the transmission, whereby our legitimate interest lies in the efficient design of our processes and offers.

Data will only be transferred if this is necessary to fulfil the above-mentioned purposes, e.g. in the context of the management of our channel by an appropriately commissioned agency.

We would like to point out that the data processed when using social platforms and networks may possibly be processed outside the European Economic Area. In these cases, we will ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises before your personal data is transferred. This can be achieved, for example, by means of EU standard contracts or binding corporate rules or special agreements to which the company may be subject.

Deletion of data

We process your data on our systems to the extent that this is necessary to fulfil the above-mentioned purposes or if there are statutory retention obligations. Your data will be deleted immediately after these periods have expired.

Your rights

In addition to the right to revoke your consent granted to us, you are entitled to the following further rights if the respective legal requirements are met:

  • Right to information about your personal data stored with us in accordance with Art. 15 GDPR
  • Right to correction of incorrect or completion of correct data in accordance with Art. 16 GDPR
  • Right to delete your data stored with us in accordance with Art. 17 GDPR insofar as no legal or contractual retention periods or other legal obligations or rights to further storage must be observed
  • Right to limit the processing of your data in accordance with art. 18 GDPR
  • Right to data transferability according to Art. 20 GDPR
  • Right to appeal to a supervisory authority

Under the conditions of Art. 21 para. 1 GDPR, data processing may be objected to for reasons arising from the specific situation of the data subject.

The above-mentioned general right of objection applies to all processing purposes described in this privacy policy which are processed on the basis of Art. 6 para. 1 lit. f GDPR or for the purposes of direct marketing.

LinkedIn

Processing purposes, legal basis and recipients

When you visit the platform, your profile information as well as information about your visit is processed mainly by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn"). Data is also processed if you do not have a LinkedIn account or are not logged in. Please refer to the LinkedIn privacy policy for further information.

We process the data of visitors to our profile, in particular information about user interactions (e.g. "Like" information, reactions, sharing and comments), public profile information (e.g. position, employer), statistical data and data transmitted to us in the context of news and comments.

The use of your personal data for advertising purposes is of particular importance to XING. We only use the statistics function to obtain information about our profile and the interaction of users with it. This data provides us with information on visits to our profile, demographic data on followers and visitors, or information on the performance of updates. However, all of this data is purely statistical for us, and we are not able to assign it to individual persons.

The processing of the personal data of visitors to our LinkedIn profile is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to ensure communication with our customers, to present our company as an employer and to provide information about news from our company.

You can object to data processing by LinkedIn here.

Data transfer

Certain processing operations, such as customer correspondence, are carried out by companies within the STIHL Group. Data is therefore regularly transferred within the group of companies. As a rule, the transmission is based on a contract processing agreement. In other cases, e.g. for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 para. 1 lit. f GDPR is the legal basis for the transmission, whereby our legitimate interest lies in the efficient design of our processes and offers.

Data will only be transferred if this is necessary to fulfil the above-mentioned purposes, e.g. in the context of the management of our channel by an appropriately commissioned agency.

We would like to point out that the data processed when using social platforms and networks may possibly be processed outside the European Economic Area. In these cases, we will ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises before your personal data is transferred. This can be achieved, for example, by means of EU standard contracts or binding corporate rules or special agreements to which the company may be subject.

Deletion of data

We process your data on our systems to the extent that this is necessary to fulfil the above-mentioned purposes or if there are statutory retention obligations. Your data will be deleted immediately after these periods have expired.

Your rights

In addition to the right to revoke your consent granted to us, you are entitled to the following further rights if the respective legal requirements are met:

  • Right to information about your personal data stored with us in accordance with Art. 15 GDPR
  • Right to correction of incorrect or completion of correct data in accordance with Art. 16 GDPR
  • Right to delete your data stored with us in accordance with Art. 17 GDPR insofar as no legal or contractual retention periods or other legal obligations or rights to further storage must be observed
  • Right to limit the processing of your data in accordance with art. 18 GDPR
  • Right to data transferability according to Art. 20 GDPR
  • Right to appeal to a supervisory authority

Under the conditions of Art. 21 para. 1 GDPR, data processing may be objected to for reasons arising from the specific situation of the data subject.

The above-mentioned general right of objection applies to all processing purposes described in this privacy policy which are processed on the basis of Art. 6 para. 1 lit. f GDPR or for the purposes of direct marketing.

YouTube

Processing purposes, legal basis and recipients

When you visit the Platform, your profile information as well as information about your visit is processed mainly by Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter "Facebook Ireland"). Data is also processed if you do not have a Google Account or are not logged in. Please see Google's privacy policy for more information.

We process the data of visitors to our account, in particular information about user interactions (e.g. likes, comments and shares), the user name as well as demographic and statistical data.

The promotional use of your personal data is particularly important to Google. We use the statistics function to learn more about our viewers. We gain insights into the performance of our videos and the demographics of our viewers. This is purely statistical data for us, a personal reference is not possible for us.

The processing of the personal data of visitors to our Youtube account is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Our legitimate interest is to ensure communication with our customers, the external presentation of our company and the advertising of our product range.

You can object to data processing by Google here.

Data transfer

Certain processing operations, such as customer correspondence, are carried out by companies within the STIHL Group. Data is therefore regularly transferred within the group of companies. As a rule, the transmission is based on a contract processing agreement. In other cases, e.g. for the analysis of statistical, aggregated data for the purpose of market research, Art. 6 para. 1 lit. f GDPR is the legal basis for the transmission, whereby our legitimate interest lies in the efficient design of our processes and offers.

Data will only be transferred if this is necessary to fulfil the above-mentioned purposes, e.g. in the context of the management of our channel by an appropriately commissioned agency.

We would like to point out that the data processed when using social platforms and networks may possibly be processed outside the European Economic Area. In these cases, we will ensure that an adequate level of data protection comparable to the standards within the EU is established at the recipient's premises before your personal data is transferred. This can be achieved, for example, by means of EU standard contracts or binding corporate rules or special agreements to which the company may be subject.

Deletion of data

We process your data on our systems to the extent that this is necessary to fulfil the above-mentioned purposes or if there are statutory retention obligations. Your data will be deleted immediately after these periods have expired.

Your rights

In addition to the right to revoke your consent granted to us, you are entitled to the following further rights if the respective legal requirements are met:

  • Right to information about your personal data stored with us in accordance with Art. 15 GDPR
  • Right to correction of incorrect or completion of correct data in accordance with Art. 16 GDPR
  • Right to delete your data stored with us in accordance with Art. 17 GDPR insofar as no legal or contractual retention periods or other legal obligations or rights to further storage must be observed
  • Right to limit the processing of your data in accordance with art. 18 GDPR
  • Right to data transferability according to Art. 20 GDPR
  • Right to appeal to a supervisory authority

Under the conditions of Art. 21 para. 1 GDPR, data processing may be objected to for reasons arising from the specific situation of the data subject.

The above-mentioned general right of objection applies to all processing purposes described in this privacy policy which are processed on the basis of Art. 6 para. 1 lit. f GDPR or for the purposes of direct marketing.