before 1900

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

since 2000


company history

switch to product history
1971 1.5 million STIHL chainsaws
The 1.5-millionth STIHL chainsaw - an 020 AV - comes off the assembly line at a celebration attended by Baden-Württemberg's Minister of Economics Dr. Hans-Otto Schwarz on 15 September.

STIHL leads the world market
Twelve years after introducing the STIHL Contra, STIHL has become the most widely sold chainsaw brand in the world.
1972 since 1972:
Orange and light grey are the colours of all STIHL powertools - worldwide.
1973 Death of the company's founder
The company's founder Andreas Stihl dies at the age of 76. The company's management passes to Hans Peter Stihl (general partner) and his sister Eva Mayr-Stihl (managing limited partner). Gerhild Schetter, née Stihl, and Dr. Rüdiger Stihl are also limited partners.
1974   3000 employees
STIHL takes on the 3000th employee.
1976 STIHL celebrates its 50th anniversary
STIHL commemorates its 50th anniversary with a big celebration.
The 1970s -
facts and figures:
Annual sales 1979:
  • STIHL Group: DM 556 million

  • STIHL founding company: DM 414 million


  • Employees 1979:
  • STIHL Group: 4406

  • STIHL founding company: 3489


  • New firms set up:
  • Prüm-Weinsheim (1971)

  • Australia (1971)

  • Brazil (1973)

  • Wil/Switzerland (1974)

  • USA (1974)

  • Great Britain (1978)