Waiblingen, 18.09.2017

50 years of STIHL Austria: A blueprint for success

Andreas Stihl developed his first chainsaw in 1926. Only four years later the young entrepreneur ventured abroad with his products: Austria was the first market outside Germany for STIHL's gasoline-powered two-man chainsaws. Eventually, in 1967, STIHL Ges.m.bH. was founded and was thus the first ever wholly owned sales subsidiary. The 50-year success story has now been extensively celebrated in Salzburg on September 15 under the motto "Mission Future".

In retrospect, the founding of the company's own sales subsidiary was a landmark decision with lasting consequences for the future strategy of today's world market leader. "It became clear that we could operate far more effectively with our own subsidiary", said Dr. Nikolas Stihl, grandson of the company's founder and now chairman of the STIHL advisory and supervisory boards, in his speech. The new path taken in Austria was from that point onwards a kind of blueprint for success. The result: In 2017, STIHL distributes its products through 37 marketing and sales subsidiaries, some 120 importers and more than 45,000 appointed dealers in over 160 countries.

In Austria alone, STIHL has more than 320 appointed dealers. "We supply the most suitable power tool for every requirement and every application, be it a chainsaw or robotic mower. The many years of success with customers must be appropriately celebrated", said Alexander Hembach, general manager of STIHL Austria, at the gala evening which took place with a large number of staff and servicing dealers in Hangar-7 in Salzburg. "A company is more than a manufacturer of products or a provider of services. It is primarily characterized by a strong bond between people who work together every day", emphasized Hembach and expressed his sincere thanks to all those involved.

Business at STIHL Austria has grown continuously over the past fives decades. "We are the undisputed market leader in chainsaws, bruhscutters and many other product categories", said Nikolas Stihl. Together with Norbert Pick, STIHL executive board member responsible for marketing and sales, and Alexander Hembach, he was pleased about the large attendance at the gala evening and took the opportunity to look not only at the past, but also the future. For example, apart from expansion of the product line of cordless electric power tools, further new products in the core business of gasoline chainsaws are in the pipeline, and STIHL is currently working intensively on new developments such as digitalization and connected products.

"The catchword digitalization is not new to STIHL. In our worldwide manufacturing network, a large number of ‘Industrie 4.0' components and systems as well as collaborative robots have long been established", explained Norbert Pick during an interview on the stage. A new field, which the company is currently opening up, is the development of smart connected products. "We see digitalization as an opportunity to offer our end users even better service and added value when they use our products."

Download
press release

Picture material:
  • Download original photograph (.jpg)1552 x 1035 px, 234.38 kB
    Caption:

    Celebrated the 50th anniversary of STIHL Austria with many guests: Norbert Pick, STIHL Executive Board Member Marketing and Sales, Alexander Hembach, managing director of STIHL Austria, and Dr. Nikolas Stihl, Chairman of Advisory and Supervisory Boards.

Show all images

  • Download original photograph (.jpg)1552 x 1035 px, 234.38 kB
    Caption:

    Celebrated the 50th anniversary of STIHL Austria with many guests: Norbert Pick, STIHL Executive Board Member Marketing and Sales, Alexander Hembach, managing director of STIHL Austria, and Dr. Nikolas Stihl, Chairman of Advisory and Supervisory Boards.

Cookies on the STIHL website

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on our STIHL website. If you would like to learn more about the usage of cookies please click here.

OK